One often overlooked aspect in social media marketing is execution and cadence. To establish top of mind awareness of digital takes relentless execution at high frequency and for sustained period of time. Along with the support of the Swati brand team, we were able to complement their content and build a narrative
- Experimentation and scaling
Once we had the foundation in place – the visual grammar to create consistent content, IPs and content that created recall and a high cadence to the Instagram account it was time to push it out and scale the community.
With a meticulous mechanism to experiment with different content and it’s response with the community, we were able to grow the community from 1.5k followers to over 17k followers in a rapid, yet judicious manner.